On Our Radar -THE BIGGEST TRENDS IN SIGHT…
Online Lenses, Too?
Move over, online frame sales, here comes Lensabl. The direct-to-consumer online prescription lens service allows consumers to send in a pair of frames and get them back with Rx lenses (clear, sun, Transitions…starting at $77.)
The service relies on the consumer to enter their Rx numbers. In an interview with EB, Lensabl founders Andy Bilinsky and Mike Rahimzadeh said though the site doesn’t require a valid Rx from an O.D., it encourages consumers to see their optometrist regularly. “We suggest using Lensabl to bypass high-priced opticians and optical stores, not optometrists,” they state.
Lensabl says it is currently working to integrate a Lensabl platform onto online frame sellers’ sites, so that their customers can have a full service experience. Lensabl.com